Sell your ecommerce business. Shape its next chapter.

There is more than one way forward

Ecommerce Brands brings together practical editorial insight, founder and buyer introductions, and selective direct acquisition or minority investment. Whether we operate a brand or work with an operator depends on the business.

That starts with understanding the brand you have built, what customers value and the outcome you want. A conversation about a sale should leave room to assess the alternatives, including continuing to own the business with a different operating arrangement.

Bring the business into focus

Your first brief does not need to be a polished sale document. It should explain what the business does and why you are exploring a change. Use consistent financial periods and distinguish established performance from future plans.

The preparation guides below will help you organise the evidence before deeper discussions. If records are incomplete, say where the gaps are. A realistic picture is the starting point for assessing fit.

• What you sell, who your customers are and your main sales channels.
• Recent annual revenue, the profit measure used and stock requirements.
• Your responsibilities, team and important supplier relationships.
• Whether you want an exit, investment, operational support or to explore options.
• Your preferred involvement and any timing constraints.

From an initial brief to a considered decision

Begin by setting out the brand and your ambitions. If there is a potential fit, the next questions concern evidence, confidentiality, who would operate the business and which route is worth assessing.

Any transaction would require business-specific review and agreed terms. We do not publish a universal valuation multiple, promise a buyer or assume that every founder wants the same outcome. Use the guides to prepare questions for your own advisers and any prospective partner.